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The customer journey map is an oriented graph that describes the journey of a user by representing the different touchpoints that characterize his interaction with the service.
In this kind of visualization, the interaction is described step by step as in the classical blueprint, but there is a stronger emphasis on some aspects as the flux of information and the physical devices involved. At the same time there is a higher level of synthesis than in the blueprint: the representation is simplified through the loss of the redundant information and of the deepest details.
Personas are ‘fictional’ characters. Even so, they are created based on real data and research around a problem domain, or a focus target. In UCD the personas are created based in a previous research, but in Lean UX methods for example, personas are created originally based on assumptions (proto-personas) in a brainstorming session with the team, and further checked against actual real data
Main elements of a Persona